Spotting the gaps:
In today's market, there is no brand offering a body care line inspired by regional ingredients from specific Indian states. This gap presents a unique opportunity for Adaa, with its Kerala Edition, to introduce an authentic, regionally inspired product range. Adaa uses natural, handpicked ingredients from Kerala, providing consumers a luxurious, earthy self-care experience rooted in local traditions. By highlighting cultural diversity and sourcing ingredients ethically, Adaa not only fills the void in the market but also connects people with India's rich heritage, offering a solution that blends wellness, authenticity, and indulgence.