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Lifestyle Brand
Reviving Legacy
Modern Consumer Market
Cultural Heritage
Spotting the gaps:
The problem area for Chiraiya centred around creating a brand that honoured India's cultural heritage while adressing the fading significance of the sparrow, a bird once symbolic of India's Golden Sparrow era but now nearly extinct. The challenge was to design a lifestyle brand that not only preserved this legacy but also made it relevant to modern consumers, evoking a sense of nostalgia and value for traditions that have been lost over time, much like the sparrow itself.
Brief:
This project focused on creating Chiraiya, a lifestyle brand rooted in preserving India's cultural heritage and environment. Drawing inspiration from India's historical title "Golden Sparrow", Chiraiya's product line aimed to evoke a sense of home and tranquility, offering traditional products for modern consumers. The challenge was to blend timeless traditions with contemporary lifestyle needs.
Industry
Lifestyle & Wellness
Branding & Visual Identity | 2024
A ritual of luxury, rooted in tradition.
ADAA BY CHIRAIYA
From observations to insights:
Logo Iterations
Analysing the path:
Final Logo
Clearance Space
Visual Identity
From observations to insights:
Brief: Sub Brand
Adaa, an extension of Chiraiya, was designed to merge tradition with luxury in the personal care sector. The project
focused on creating bath and body products using regional ingredients, aiming to offer a sensory experience that
promotes relaxation and rejuvenation. The goal was to craft a premium, heritage-inspired product line.
Logo Iterations
Analysing the path:
Final Logo
Clearance Space
Visual Identity
Perfecting it:
Collaborative project for the main brand "Chiraiya"
wellness trends to create a product line that resonates with today's consumers.
India's heritage. However, this process taught me the importance of blending cultural authenticity with modern
The key challenge in developing the "Adaa" brand was balancing tradition and luxury while maintaining a connection to
Growth through reflection:
+91 90116 08805
© 2024 by Madhura Kapshikar.
Dive into creativity.
+91 90116 08805
© 2024 by Madhura Kapshikar.
+91 90116 08805
+91 90116 08805
© 2024 by Madhura Kapshikar.
Dive into creativity.
© 2024 by Madhura Kapshikar.
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