Spotting the gaps:
The lack of visibility and opportunities for tribal artists has led to the undervaluation and gradual loss of traditional crafts in modern society. These artists often face challenges like limited access to mainstream platforms, insufficient recognition, and declining interest in their work due to the commercialization of generic designs. This project addresses the gap by creating a brand that bridges the divide between traditional art forms and contemporary markets. By combining authenticity with modern aesthetics, the brand aims to preserve these crafts, provide sustainable livelihoods to artisans, and ensure that their cultural heritage remains relevant and appreciated globally.