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#DB5BA1
CHANGE THE WORLD
Beyond limits: The dynamic collaboration of BWT and Alpine F1 team.
Brochure Design | 2023
Brief:
This project involves creating a high-quality promotional brochure to showcase BWT's partnership with the Alpine F1 Team, highlighting its commitment to sustainability and innovative water technology. The brochure aims to attract potential partners and investors by emphasizing global brand exposure, collaboration opportunities, and BWT's expertise in the motorsport industry.
Industry
Sports Marketing
Spotting the gaps:
The main challenge for this project is finding the right way to communicate BWT's innovative water technology and commitment to sustainability in the exciting world of motorsport. It’s important to balance technical details with engaging storytelling so that potential partners and investors can see BWT's unique value and how it stands out among other sponsors.
From observations to insights:
Analysing the path:
Layout development:
Initial sketching
Iteration 1
Iteration 2
Iteration 3
Perfecting it:
Digitising the sketches
SWISS 721
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Branding
Sustainability
Promotional Materials
Brochure
#000000
#1B78AA
#FFFFFF
We change the world - sip by sip.
One of the biggest challenges was finding the right balance between explaining BWT’s advanced water technology and capturing
the excitement of F1 racing, all while keeping the design engaging. I learned how important it is to combine clear visuals with
storytelling to make complex ideas easy to understand and exciting for the audience.
Growth through reflection:
The calligraphic water brush stroke was crafted using fluid, sweeping motions to symbolize flowing water, while bold, dynamic
Stroke development:
strokes capture the speed and energy of an F1 car. This visual element embodies the essence of the collaboration, blending
innovation, fluidity, and high-speed performance.
+91 90116 08805
© 2024 by Madhura Kapshikar.
Dive into creativity.
+91 90116 08805
© 2024 by Madhura Kapshikar.
+91 90116 08805
+91 90116 08805
© 2024 by Madhura Kapshikar.
Dive into creativity.
© 2024 by Madhura Kapshikar.
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